Awareness – Customers are aware you exist, but don’t know what it is you do or sell
Interest – Customers have now heard of you and because of what they see, they want to learn more
Evaluation – Customers are now decided whether to give you a shot or not
Trial – Customers are willing to make an initial purchase to take your products and services for a spin
Adoption – Customers now love what you have to sell and will regularly purchase from you.